As the UK’s largest pet retailer, Pets at Home are committed to bringing pet owners the highest quality pet food produce in line with changing customer needs.
Feeding raw is a growing preference amongst dog owners, but the process of handling raw meat can be time consuming and messy.
To overcome this, Pets at Home flagship brand Wainwrights, created a new freeze dried raw food product that provides all the nutrition of raw meat and vegetables, but in a format that is much more convenient for busy dog owners.
To launch this exciting new product, we created a suite of assets including in-store point of sales, dynamic digital display, paid social content and long and shorter form video for both paid and owned channels. These assets were produced from a hero creative developed by StormBrands.
Taking inspiration from the bold and vibrant packaging design, the creative focused on simple headlines and bold graphics championing the benefits of feeding with a freeze dried raw product and nutritional and flavour guarantees.
