MENU DESIGN & ROLL OUT

Miller and Carter are the undisputed Masters of Steak but also offer a wide range of lighter menu items that are perfect for long lazy summer lunches.
 
Our brief was to create a concept for their summer menu which would showcase their seasonal menu offering and unbeatable value in a premium way, whilst maintaining the recognisable Miller and Carter branding.
 
To communicate the idea of ‘lighter food’ we created a shadow effect against a warm, gold base colour palette, reminiscent of warm alfresco dining. This was set against beautiful photography that showcased the hero menu items and seasonal wines and cocktails. 
 
The menu was promoted across a range of channels including restaurant media, website, digital display and social media.