2022 was a big year for Yeo Valley Organic. Having not communicated above the line for over a decade, launching some game changing masterbrand activity in paid media to drive saliency was a pivotal moment. But it didn’t stop there.
To complement the paid advertising, our brief was to find a media partner to help Yeo Valley Organic reassert their position as one of the UK’s most loved British brands.
After a thorough briefing process, a national radio partnership sponsoring Emma B’s Afternoon show on Magic Radio ticked all the boxes delivering daily frequency, a feel good contextual environment, lots of amplification through presenter support and digital and social content.
Planned, negotiated and produced by the FAN team, we’ve had a lot of fun collaborating on writing the idents, developing and delivering social video content and crafting compelling listener competitions and promotions to drive engagement and understanding of Yeo Valley Organic’s position as the leading dairy brand in the UK.
