Love Ocean is an independent, sustainable kids skincare brand with a strong sense of purpose. Operating in the hugely competitive online D2C space means it needs a high performing website that provides a simple shopping experience and works hard to convert the traffic that marketing activity is driving to it. 
 
The Love Ocean brand purpose is as compelling as the product, so our approach to re-designing the site was to make sure that this strong sense of purpose was clear throughout the site, but without getting in the way of people being able to easily shop the range and get the information on products that they needed.
 
Combining new photography capturing the aspirational lifestyle side to the brand, alongside a new graphic treatment bringing to life it’s natural cues, we created a fresh yet informative site that landed the key brand and product USP’s through simple and direct copy with easy to navigate shop pages and multiple shortcuts throughout the site helping people navigate through to relevant sections.