With 2 new products launching in the New Year – Shower bar and Face Cleanse Bar – LJSP was enabling more ways for people to better protect their skin and could credibly say, like other brands, that they have all you need for your ‘skin care routine’. But unlike other generic skin care brands, LJSP is here to do more than care for your skin, they’re here to protect it, for long term health and wellbeing. The New Year is also a time of year when people adopt new habits, and health and wellbeing is top of mind and more prevalent than any other time of year. From getting fit, to improving their 5 a day, or investing in a new hobby, it’s a relevant time of year to encourage behaviour change.

 

We created a campaign that leveraged this New Year mindset that brings a renewed focus on fitness and wellbeing. Gym-goers have routines and some take it really seriously— one day is chest day, one day is leg day, one day is arm day etc etc. But within that planning, routine, and self-care, there might be one important part of their body they’re forgetting to maintain — their skin. Whether it’s chest, arm or leg day — make every day skin day.

 

We delivered an integrated campaign built from a hero 60″ film which was edited into multiple time lengths and delivered across YouTube and paid social to form a multichannel AV campaign.  Digital outdoor media in London accelerated reach with supporting product led digital assets driving conversion. 

 

This has been the most successful LifeJacket campaign with sales and return on investment surpassing all campaigns to date