We created a bold, disruptive new brand campaign lead by the campaign headline ‘We don’t do skin care. We do Skin protection, using a combination of paid digital and OOH media to drive reach of our core male 25-54 audience. The campaign headline was supported by a range of product relevant headlines all elevating LifeJackets skin protection positioning over the more superficial, cosmetic offering that the category is known for. Alongside the brand campaign, we also ran a tactical execution for Skin Cancer Awareness Month, in partnership with Melanoma UK, highlighting the need to protect and check your skin for new and changing moles.
The campaign reached over 2 million adults in the UK and delivered LifeJackets highest CTR to date, resulting in the most unique traffic ever to visit its website in a 30 day period and as result, the highest month of sales since the brand launched in 2019.
“As a small team we really lean on FAN for all areas of marketing. They go above and beyond for us and have been a core part of LifeJackets growth in the last two years”.
Billy Boulos, Founder, LifeJacket Skin Protection
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