Faune is a premium, ethical fashion brand that creates vintage inspired nightwear. As part of their ambitious growth plans they needed to overhaul their digital brand strategy including a new website and customer acquisition plan for paid media. 

We redesigned the website and e-commerce platform to bring to life Faune’s premium lifestyle positioning and unique brand story, creating a space that allowed their beautiful products to be shopped in an easy way and showcasing their amazing suite of photography. 
 
Alongside this we created a highly targeted paid social strategy, using a range of different audience targeting and creative tests to optimise CTR’s, website site conversion and overall marketing investment ROI.
 
Since all activity went live in April, we have increased ROI on paid media investment to 9% and improved e-commerce conversion rates by 1%. 

“Appointing Fridays at Nine has been one of our best decisions this year. They have helped FAUNE improve our marketing investment ROI through a new paid social strategy and a redesign of our website which in turn has helped improve our overall e-commerce conversion rates. Their understanding of how to help smaller brands grow and strong knowledge of the premium fashion category has been invaluable to us.”

Delia Ball, Founder, Faune