Dorset Tea has built up a loyal base of drinkers within and beyond the county of Dorset and amongst visitors who discover the tea brand whilst visiting the region. So we were delighted when Dorset Tea asked us to develop a campaign that would bring Dorset Tea to more people across the region when it is dark and miserable. A time (in January) when there really is nothing better than a “Cup of Sunshine” to make you feel a little more positive.

Taking Dorset Tea’s brand line of “A Cup of Sunshine” we developed a brand campaign showcasing all the moments when there is nothing better than a warming cup of tea, to lift your spirits and warm the heart. Who wouldn’t love a warming cuppa after a chilly sea swim, a 70km cycle or standing on the touchline at Sunday rugby?

All shot in Dorset, we launched the video led campaign across digital OOH and digital channels including paid social with interest based and regional targeting. The campaign drove a 64% increase in website traffic during the campaign and over 1k sample requests.