Brand strategy, social content & paid media

The Conker Distillery is one of Dorset’s jewels in the crown and home to the much loved Conker Dorset Dry Gin and the game changing Conker Coffee Liqueur. 
 
Founded by Rupert Holloway, the Conker brand has earned a reputation locally for being authentic, down to earth and of the highest quality, resulting in a local, loyal fan base of gin lovers. 
 
However growth for the brand will come from not only more local gin lovers choosing Conker over mass produced alternatives, but growing awareness outside the region, especially for the Coffee Liqueur as Espresso Martini is now the second most popular cocktail in the U.K.
 
To supercharge brand growth and D2C sales we created a suite of new assets through a local product shoot, creating a range of new assets for paid digital activity, targeting prospects locally and nationally. 
 
Alongside this we have been using local paid media to drive awareness for the distillery tour and tap room events, which has driven a double digit increase in website traffic and return on advertising investment through new tour bookings and spirits sales.