CEC

The Central England Co-op colleagues have been key to delivering a great shopping experience and service to all its customers, especially over the last couple of years with the grocery sector being on the front line.

We devised a summer campaign proposition that captured the spirit of the community to celebrate our colleagues and show our shoppers some love after a particularly challenging time. At the heart of the campaign was a series of hero content stories featuring CEC colleagues sharing their ideas on how to get the best out of summer, amplified through all owned media channels, and in over 250 stores accessible through point of sale QR codes.

“Fridays at Nine have been instrumental in the transformation of our co-op brand. They’re excellent collaborators, reliable and good fun to work with”.

Juliet Oosthuysen, Brand Director, Central England Co-operative