INTEGRATED COMMS STRATEGY, CREATIVE PRODUCTION, MEDIA PLANNING & BUYING

Caleno is the ultimate tropical non-alcoholic spirit, and with a mission to bring joy to not drinking, summer is a season the brand was made for. 
 
Following on from the hugely successful brand campaign in Dry January, our task was to Shake Up the dry, stake non-alcoholic spirits category again with a high energy and high impact summer campaign that would connect with young women who wanted to make the most of their summer.
 
Led by the feel good call to arms of ‘Say yes to a summer of no regrets’ we developed an integrated campaign across large format OOH media, high street proximity OOH, print, paid social and experiential. FAN delivered both the creative, production and media planning and buying in a truly integrated campaign designed to cut through the summer drinks clutter, give as many people as possible a chance to taste Caleno and keep people engaged across summer through an agile and adaptive social plan.
 
Our plan delivered over 60m OOH impressions, engaged over 5 million individuals online through over 90 unique social executions, and across the summer the unmissable Caleno Jeep delivered over 60,000 samples to thirsty joy seekers! 

“The team at Friday’s have been an absolute joy to work with. We started working with FAN in September 2021 – challenging them to help us create our biggest ever January campaign, and boy did they deliver. The campaign they’ve created is bold, inspiring, stand-out and incredibly differentiated. Most importantly its pushing Caleño as a brand, to be the best it can be, whilst growing rapidly in an incredibly exciting market. Working with FAN is like working with an extended team, and I can’t wait to see what the rest of 2022 has in store”.

Ellie Webb, Founder, Caleño Drinks