Caleño is a range of non-alcoholic tropical spirits inspired by the Colombian routes of its founder, Ellie, and is growing into one of the most popular brands in the booming lo/no alcohol category. With a strong belief that not drinking can be joyful, Caleño is on a mission to shake up attitudes to not drinking to make the moments when we don’t feel like drinking still feel special, and inspire people with new tastes and flavours.
We developed a disruptive integrated campaign to raise brand awareness across the core ‘dry january’ period, with provocative headlines, a striking art direction and channel activity including national OOH, social and digital advertising and content, experiential, sampling and PR.
“The team at Friday’s have been an absolute joy to work with. We started working with FAN in September 2021 – challenging them to help us create our biggest ever January campaign, and boy did they deliver. The campaign they’ve created is bold, inspiring, stand-out and incredibly differentiated. Most importantly it‘s pushing Caleño as a brand, to be the best it can be, whilst growing rapidly in an incredibly exciting market. Working with FAN is like working with an extended team, and I can’t wait to see what the rest of 2022 has in store”.
Ellie Webb, Founder, Caleño Drinks
All rights reserved. Fridays at Nine Ltd. Company number 12449064.